Mission Statement:

To provide the freshest, highest quality fruits and fruit-based products to the residents of Pune, while promoting healthy eating habits and sustainable farming practices.

Services Offered:

1. Fresh Fruits: A wide variety of fresh, locally sourced and exotic fruits.
2. Fruit Boxes: Curated fruit boxes for individuals, families, and corporate gifting.
3. Fruit Juices and Smoothies: Freshly prepared juices and smoothies made from the best seasonal fruits.
4. Fruit Salads: Delicious and nutritious fruit salads tailored to customer preferences.
5. Fruit Preserves and Jams: Homemade preserves and jams crafted from high-quality fruits.
6. Online Ordering and Delivery: Convenient online shopping with doorstep delivery.

Core Values:

• Quality: Commitment to providing the freshest and highest quality fruits.
• Sustainability: Supporting sustainable farming practices and reducing food waste.
• Health: Promoting healthy eating habits and lifestyles.
• Customer Satisfaction: Ensuring a delightful experience for every customer.

Unique Selling Points:

• Locally Sourced: Fruits sourced from local farmers, ensuring freshness and supporting the local economy.
• Exotic Varieties: Access to a wide range of exotic fruits not commonly found in local markets.
• Customization: Customized fruit boxes and products to meet individual preferences and needs.
• Eco-Friendly Packaging: Use of biodegradable and recyclable packaging materials.
• Seasonal Specials: Special promotions and offers on seasonal fruits.

Target Market:

• Health-conscious individuals and families in Kharadi, Pune
• Corporate clients for gifting and wellness programs
• Restaurants, cafes, and juice bars
• Schools and healthcare facilities

Marketing Strategy:

• Social Media Presence: Engaging content on platforms like Instagram, Facebook, and Twitter showcasing products and healthy eating tips.
• Community Engagement: Collaborating with local events, farmers’ markets, and health fairs.
• Loyalty Programs: Rewards and discounts for regular customers.
• Collaborations: Partnering with fitness centers, nutritionists, and wellness influencers.
• Promotional Campaigns: Seasonal discounts, holiday promotions, and special offers.

Future Vision:

To expand into a chain of stores across Pune and eventually to other cities, providing access to fresh and healthy fruits to a wider audience. To continuously innovate with new fruit-based products and services that cater to the evolving needs of customers.